Number of sales:
Measuring the number of sales would help Qantas evaluate its performance, especially its marketing strategies. If the number of sales increases over a period of time Qantas would feel satisfied with this result.
Percentage of market share:
Percentage of market share is the percentage of a market that a business has, compared to its competitors. This is calculated by dividing an organisation's sales from that market by the total sales of all organisations in that market and showing this as a percentage.
Rate of productivity growth:
productivity compares the amount of output produced to the amount of inputs (resources) going into production. An indicator of productivity is the rate of productivity growth. This is the change in productivity in one year compared to that of the previous year. Growth in the rate of productivity would indicate to Qantas that the organisation is using its resources more efficiently.
Customer and staff satisfaction:
Customer satisfaction is the degree to which an organisation's performance meets a customer's expectations. This should be the main aim of all the activities that an organisation undertakes. Qantas and all organisations should attempt to exceed expectations and aim to delight customers, developing a base of highly satisfied customers. A highly satisfied customer will remain loyal to the organisation, make repeat purchases and generate word-of-mouth business. Customer surveys can be used to measure how satisfied or dissatisfied customers are with the way an organisation performs. Similarly, staff surveys can measure how satisfied or dissatisfied staff members are with the business's operations.
Level of staff turnover:
The level of staff turnover can also be used as an indicator of the degree of staff satisfaction. It measures the number of staff who are leaving the organisation for whatever reason. A decrease in staff turnover suggests that fewer employes are leaving, because they are more satisfied with their work conditions.
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