Qantas stakeholders and their interest and possible conflicts and related ethical and socially responsible considerations

• Shareholders - Shareholders are people who own Qantas shares, so they are partial owners of the business. Qantas shareholders want the business to be profitable as they receive a proportion of the profits (dividends). They also make a capital gain if the value of Qantas shares increases. When it comes to ethical and socially responsible considerations, many shareholders know that by acting ethically and being socially responsible an organisation can improve its reputation, but they also know that this can increase financial costs to the business. Some shareholders will only invest in a business such as Qantas if they see it as an ethically responsible business. This is known as ethical investing. 
• Customers - Qantas customers expect a quality service at reasonable prices and they expect high quality of customer service. Customers nowadays are becoming more aware of socially responsible organisations and this is one of the factors they consider when deciding what to purchase or in this case, who to fly with. Many customers wish to purchase products from businesses they know have acted ethically and practiced social responsibility. 
• Suppliers - Suppliers provide the raw materials that will be used in Qantas's production process. It is essential for Qantas to develop good relationships with suppliers to ensure timely delivery of materials. Many organisations today expect their suppliers to behave in a socially responsible and ethical manner, and also see that the relationship with the supplier needs to be an ethical one, this is no different with Qantas.
• Employees - Employees are vital to Qantas as they manufacture or produce the product the organisation provides. The quality of Qantas's service depends on their skill and commitment to the process. Employees should be valued as members of the organisation by being paid fairly, trained properly and treated ethically. Employees need to know their job is secure in the long term. If organisations can provide for their needs, employees will be more inclined to put effort into work tasks and will be motivated to meet customer expectations. 
• Unions - Unions represent employees in many workplaces in Australia, including Qantas. They attempt to negotiate favourable pay and work conditions on the employees' behalf. Unions work to prevent anything that diminishes employee rights, safety or conditions. Some people have criticised unions, saying that although they understand that profitability can lead to more jobs, they prefer to seek higher wages for union members rather than new jobs for non-union members. 
• Members of the community - members of the community increasingly expect organisations such as Qantas to show concern for the environment. Some might be worried about organisations using valuable land resourced or showing disregard for carbon emissions. They may be concerned about their future welfare through their own employment within organisations.
• Management - management has the responsibility of running the organisation. Most managers today understand that ethical and socially responsible activities should lead to increased sales. There are many complex legal issues that managers must contend with today, however, and introducing new ethical or socially responsible policies and procedures can be expensive and time consuming. Management could introduce new technology to reduce waste and improve productivity, so that the organisation remains competitive.